Blog
Articles on design, product, and experimentation.
Roomies Hub: clear accounts keep friendships
A product design case study of Roomies Hub, an app to split shared-flat expenses without arguments. Trust, transparency and zero friction.
Designing for Grief: The Case of Perdurai
How to design a product when the user is at their worst. A case study on friction, privacy, and the decision to support rather than complicate.
From design system to product platform
How a code-ready design system can move beyond a mere component catalog and become an operational foundation for building products, launching new pages, and preparing the architecture for real consumption by teams and LLMs.
Designing Within Incentive Systems
A reflection on how AI, accessibility, and design justice are redefining product design practice inside systems driven by metrics, efficiency, and accountability.
LidlMax – MVP with AI + Low-code to validate retail business
How we designed an MVP to explore a new business opportunity in retail by combining AI, low-code, and strategic design.
The 1.6% myth: why the future of Product Design is not (just) AI
A reflection on how the real value in AI systems lies not in the model, but in the infrastructure that controls it.
Automating SEM asset creation and optimization with AI and internal tools
How I identified a bottleneck in marketing teams and built three tools to optimize images, download assets, and generate creatives with AI.
Textile Printing Tool – bridging client, design and production
How I transformed a manual workflow into a tool that validates budgets, reduces errors and improves production efficiency.
Are we overengineering AI in design?
A reflection on how the focus on scripts and external tooling is overshadowing capabilities already built into Figma.