Exploring AI as a material to turn ideas into working products.
Product designer based in Barcelona working closely with product and engineering. I focus on building product systems, prototyping ideas, and shipping MVPs that help teams learn faster.
No handoffs. Real metrics. Real products.
How a code-ready design system can move beyond a mere component catalog and become an operational foundation for building products, launching new pages, and preparing the architecture for real consumption by teams and LLMs.
How we designed an MVP to explore a new business opportunity in retail by combining AI, low-code, and strategic design.
How I identified a bottleneck in marketing teams and built three tools to optimize images, download assets, and generate creatives with AI.
How I transformed a manual workflow into a tool that validates budgets, reduces errors and improves production efficiency.
My background moves between craft and product.
I started in screenprinting studios and later moved into digital product teams. That journey shaped how I approach design today — less as screens and more as systems connecting users, technology, and business outcomes.
I've led design teams and multidisciplinary squads while staying close to the work. I'm comfortable operating between strategy and execution, from research and product framing to prototyping, validation, and implementation.
I stay a maker at heart. I tattoo minimalist pieces ( @craniis ), run @stampa_serigrafia , and experiment with fermentation. Working with physical crafts keeps my iteration mindset sharp and grounded.
Postgraduate in Business Innovation
SHIFTA by ELISAVA (2026)
Master's in UX
La Salle BCN (2016-2017)
MA in Web Project Design & Direction
ELISAVA (2013-2014)
Advanced Studies in Graphic Design
Serra i Abella (2009-2013)
Audiovisual & Events Production
IPSI (2007-2009)
Alongside building experiments and tools, I've also led design teams and multidisciplinary product squads.
Leadtech Group
2020 – Present
Leadtech Group
2018 – 2020
Leadtech Group
2016 – 2018
Stampa Serigrafia
2014 – Present
mco
2013 – 2016
Wualia
2014 – 2016
Clouds Partner
2014 – 2015
Poble Espanyol De Montjuic S.A.U.
2011 – 2012
Altervideo
2009
Many of the projects in this portfolio started as small experiments. Some explore AI-assisted workflows, others automate repetitive design tasks, and others prototype new product ideas before engineering investment. These experiments help test ideas quickly, validate product assumptions, and explore how design, engineering, and AI tools can work together in real product environments.
AI-powered MVP used to validate a new retail opportunity before committing engineering resources, combining low-code tooling, product thinking, and rapid experimentation.
View Project →Internal production tool that transforms a manual textile workflow into a structured client validation system, reducing errors and improving quote accuracy before manufacturing.
View Project →Decision-support tool that turns qualitative product signals into structured inputs, helping teams prioritize experiments with less opinion and more clarity.
View Project →Modular MVP for a digital pet passport designed to centralize health records and explore how structured data can support companion-care products.
View Project →Figma plugin landing built through pair-coding with AI to explore conversational development workflows and calendar-based automation.
View Project →Lightweight automation tool designed to remove repetitive asset sourcing tasks from design production workflows.
View Project →LLM-assisted image optimization tool built to automate resizing and compression across repetitive design workflows.
View Project →Concept app exploring how taxonomy, scent profiles, and lightweight AI can support more structured discovery in perfumery.
View Project →Gamified task management concept exploring shared ownership, dynamic states, and AI-assisted interaction patterns.
View Project →Travel planning experiment combining APIs, itinerary logic, and mapping flows to explore modular information systems.
View Project →Psychometric platform exploring adaptive test flows, real-time scoring, and structured feedback for digital assessment products.
View Project →Creative experiment exploring how an AI-generated visual identity can be structured, reused, and deployed using modern frontend tooling.
View Project →