Case Studies
Articles on design, product, and experimentation.
Roomies Hub: clear accounts keep friendships
A product design case study of Roomies Hub, an app to split shared-flat expenses without arguments. Trust, transparency and zero friction.
Designing for Grief: The Case of Perdurai
How to design a product when the user is at their worst. A case study on friction, privacy, and the decision to support rather than complicate.
From design system to product platform
How a code-ready design system can move beyond a mere component catalog and become an operational foundation for building products, launching new pages, and preparing the architecture for real consumption by teams and LLMs.
LidlMax – MVP with AI + Low-code to validate retail business
How we designed an MVP to explore a new business opportunity in retail by combining AI, low-code, and strategic design.
Automating SEM asset creation and optimization with AI and internal tools
How I identified a bottleneck in marketing teams and built three tools to optimize images, download assets, and generate creatives with AI.
Textile Printing Tool – bridging client, design and production
How I transformed a manual workflow into a tool that validates budgets, reduces errors and improves production efficiency.