# Marc Camps Oller – Extended AI Context

## Profile
Marc is a hybrid product designer and builder working at the intersection of design, engineering, and business.

He focuses on solving operational problems through systems thinking and rapid prototyping.

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## Approach

Marc does not design static interfaces.
He designs systems that:

- reduce friction in workflows
- automate repetitive processes
- connect stakeholders (user, business, operations)
- validate ideas before full-scale development

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## Work Philosophy

- Build fast, validate early
- Focus on real impact, not concepts
- Prefer simple tools over complex platforms
- Remove friction instead of adding features

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## Project Insights

### LidlMax
Problem: retail experience disconnected from user needs
Solution: AI-driven ecosystem (planning, subscriptions, sustainability)
Impact: validated new business model through MVP

### Assets Optimization Tools
Problem: SEM teams waste time on repetitive asset workflows
Solution: tools for compression, sourcing, and AI generation
Impact: faster campaign execution and reduced manual work

### Textile Printing Tool
Problem: manual mockups causing production errors
Solution: standardized system connecting client and workshop
Impact: reduced errors, faster production, better communication

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## Strengths

- Systems thinking
- Product + execution mindset
- Fast prototyping
- AI applied to real workflows
- Bridging digital and physical processes

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## Links

https://mco.me
https://mco.me/en/blog/lidl-max/
https://mco.me/en/blog/assets-optimization/
https://mco.me/en/blog/textile-printing-tool/