Digital Product Designer & Maker

I design and build systems.

Exploring AI as a material to turn ideas into working products.

Product designer based in Barcelona working closely with product and engineering. I focus on building product systems, prototyping ideas, and shipping MVPs that help teams learn faster.

No handoffs. Real metrics. Real products.

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About → • Experience → • Experiments →
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About Me

Background

My background moves between craft and product.

I started in screenprinting studios and later moved into digital product teams. That journey shaped how I approach design today — less as screens and more as systems connecting users, technology, and business outcomes.

I've led design teams and multidisciplinary squads while staying close to the work. I'm comfortable operating between strategy and execution, from research and product framing to prototyping, validation, and implementation.

Current Focus

  • →Growth experiments and data-informed decisions
  • →AI tools and agents for rapid prototyping
  • →DesignOps and workflow acceleration
  • →Building product systems that scale across teams

Beyond Work

I stay a maker at heart. I tattoo minimalist pieces @craniis, run @stampa_serigrafia, and experiment with fermentation. Working with physical crafts keeps my iteration mindset sharp and grounded.

How I Work

Product systems and delivery workflowsPrototyping and MVP developmentDesign and engineering collaborationDesign systems and scalable interfacesAI-assisted experimentation and automation

Languages

Spanish & CatalanNative
EnglishFull Professional
FrenchBasic

Education

Postgraduate in Business Innovation

SHIFTA by ELISAVA (2026)

Master's in UX

La Salle BCN (2016-2017)

MA in Web Project Design & Direction

ELISAVA (2013-2014)

Advanced Studies in Graphic Design

Serra i Abella (2009-2013)

Audiovisual & Events Production

IPSI (2007-2009)

Experience

Alongside building experiments and tools, I've also led design teams and multidisciplinary product squads.

Product Design Team Lead

Leadtech Group

2020 – Present

  • Leading design across multiple product squads while staying hands-on with product systems, experimentation, and delivery workflows
  • Working closely with engineering and product to ship features, improve product performance, and evolve design systems used across teams

Senior UX Designer

Leadtech Group

2018 – 2020

  • Solved complex UX problems and turned research insights into measurable product improvements
  • Worked across product, engineering, and growth to shape roadmaps and validate ideas

Front-end & UX Designer

Leadtech Group

2016 – 2018

  • Built responsive interfaces and improved design-to-development handoff across teams

Co-Owner

Stampa Serigrafia

2014 – Present

  • Design and print studio specialized in textile screenprinting
  • End-to-end production: concept, illustration, printing, logistics

Freelance Front-end Designer

mco

2013 – 2016

  • UX/UI design, branding, and web development for small businesses

Lead UX/UI Designer

Wualia

2014 – 2016

  • Digital project management, responsive design, and front-end development

Web Developer & UX/UI Designer

Clouds Partner

2014 – 2015

  • Web development and UX/UI design

Graphic Designer

Poble Espanyol De Montjuic S.A.U.

2011 – 2012

  • Graphic design for editorial, web, corporate identity, and events

Camera & Video Editor

Altervideo

2009

  • Video production, photography, editing, and post-production

Experiments and Tools

Many of the projects in this portfolio started as small experiments. Some explore AI-assisted workflows, others automate repetitive design tasks, and others prototype new product ideas before engineering investment. These experiments help test ideas quickly, validate product assumptions, and explore how design, engineering, and AI tools can work together in real product environments.

Product Experiment

LidlMax

AI-powered MVP built to test how low-code and AI tools can accelerate early product validation before committing engineering resources.

View Project →
Production Tools

Textile Printing Tool

Prototype built with Orchid to generate T-shirt mockups and production technical sheets. Helps validate budgets with clients before manufacturing.

View Project →
Plugin Experiment

fig-gotadate-calendar-events

Landing page for a Figma plugin built through pair-coding with ChatGPT. Explores conversational development workflows and Google Calendar integration.

View Project →
Automation

image-downloader

Automation tool built to reduce repetitive image preparation tasks for design teams. Explores how lightweight scripts can improve production workflows.

View Project →
Automation

image-reduce-resize

LLM-assisted image optimization utility. Saves hours of repetitive editing by automating resizing and compression across projects.

View Project →
MVP

Pawssport Manager

MVP for a digital pet passport. Centralizes vaccines, health data, and metadata. Built to test modular architecture and explore companion product ideas.

View Project →
Concept

Oilaris

Concept app exploring data-driven perfumery and essential oil taxonomy. One of my earliest experiments with LLM-assisted prototyping.

View Project →
Productivity

Ruleta Tasks

Gamified household task organizer built with LLM support. Tests dynamic state management and AI-driven UX patterns.

View Project →
Travel

TravelCheck

Travel organizer integrating Google APIs for itinerary generation and mapping. A testbed for modular architecture and data-driven design.

View Project →
Assessment

TryYourself

Psychometric testing platform with real-time scoring and adaptive test flows. Built using Bolt to explore assessment product patterns.

View Project →
Product Tools

UX Balance

Decision-support tool that quantifies qualitative insights. Combines design heuristics and lightweight AI reasoning to help product teams run faster experiments.

View Project →
Creative

Craniis

Tattoo portfolio built with Lovable. Explores no-code deployment and visual identity systematization.

View Project →